WEEK 12 DB: CHAPTER 16 ADVERTISING, PR, AND SALES PROMOTION
Due: Jul 20, 2019 at 11:59 PM An advertising appeal identifies a reason for a
person to buy a product. Review the various appeals that are used in
advertising on in section 16-3 (including Exhibit 16.1) of e-text. For this
Discussion, watch an hour or two of prime-time television (8:00 to 11:00 P.M.;
7:00 to 10:00 P.M. CST). Describe the various advertising commercials you saw
and the appeals they used. NOTE: You will not be able to see other posts until
after you have created your own thread to respond to the items above.
ANSWER
The most important factor in advertisements is advertising
appeal, as it's an approach used to attract the attention of present as well as
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