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WEEK 12 DB: CHAPTER 16 ADVERTISING, PR, AND SALES PROMOTION Due: Jul 20, 2019 at 11:59 PM An advertising appeal identifies a reason for a person to buy a product. Review the various appeals that are used in advertising on in section 16-3 (including Exhibit 16.1) of e-text. For this Discussion, watch an hour or two of prime-time television (8:00 to 11:00 P.M.; 7:00 to 10:00 P.M. CST). Describe the various advertising commercials you saw and the appeals they used. NOTE: You will not be able to see other posts until after you have created your own thread to respond to the items above.


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The most important factor in advertisements is advertising appeal, as it's an approach used to attract the attention of present as well as


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